England: London - Sport & Culture in the Global Marketplace

July 12 - 26, 2008

KNES 389A / KNES 689J

The “Sport and Culture in the Global Marketplace” study abroad program will be delivered during the Summer 2008 session. The program is intended to provide those advanced undergraduate and graduate students who are interested in international business, popular culture, sport and tourism, with first hand experience in, and a thorough understanding of, the rapidly expanding global sport marketplace. Students are provided a comprehensive orientation to traveling and living overseas, together with a theoretical grounding for such academic study, prior to their departure.

The two week study abroad component (July 12 – July 26, 2008) will be preceded by web delivery of readings, preparatory assignments and online discussion groups. The study abroad program will be based at The University of Surrey, Roehampton, in southwest London, and will include: (a) formal lectures delivered by the primary and secondary trip leaders as well as prominent guest scholars from European universities; (b) lectures from leading global sport executives along with daily field visits to multinational sporting enterprises (e.g., F.A. Premier League, All England Lawn Tennis & Croquet Club, Sky Sports, Arsenal FC, UK Sport, and Lords Cricket Ground) for “behind the scenes” tours; and, (c) small group/individual tutorials. Following the conclusion of the London-based program, students will be expected to complete culminating assignments.